Of interest to editors and journalists covering:
Consumer Electronics, Music/DVD, Data Storage, Retail, Computing, CO Business


ProLine Announces A Technological Breakthrough Scratch Protection Formula For All Disc
Formats

DENVER, CO - April 12, 2004 /Send2Press Newswire/ -- ProLine, a longtime producer of
Accessories & Media Packaging for the Home Entertainment and Computer Environment has
announced a new development for an invisible disc coating that makes the data side of
all disc formats more scratch resistant. The formulation, named Disc Guard 2
(www.discguard2.com), is a liquid compound of special emulsifiable resins that simply
buffs on and off the disc. The oxygen-activated molecules left on the disc surface
produces a clear layer that allows the laser-read data to be enhanced for correct
reproduction while forming a shield of protection over a short period of time without
restricting immediate disc use.

(Photo: http://www.discguard2.com/db1/00077/discguard2.com/_uimages/DG2-2sm.jpg )

A hard protective glass-like coating guards against accidental scratching and
fingerprints during disc handling. Application of the formula requires two small drops
costing just pennies per disc while repeated use increases the durability of the disc.
Should a disc be subjected to unusual handling, the coating previously applied takes
most of the abuse while preserving the data content embedded in the disc. Disc damage
of this nature can be removed from the hard coating and a new application can be
reapplied for continued protection prolonging the life of the disc.

Disc Guard 2 is a versatile, effective solution for use on all disc formats,
including, DVDs, Game Discs, Music Discs, Software Titles, Photo CDs, Recordable
Discs, CD or DVD Roms as well as similar media.  When an unprotected disc becomes
scratched, still framing is experienced with video images while audio signals will
produce a skipping or fast repeating sound because the scratch on the disc surface is
deflecting the laser pickup from reading the disc data. These error-producing types of
scratches must be removed from the original top lacquer coating to make the disc
usable again. Very deep scratches will tend to make discs irreparable and the data
irretrievable forever.

There have been misconceptions with deep scratches being identified as Disc Rot as if
mold was eating away the disc which is nothing more than unqualified understandings of
laser deflection. Many offerings of disc scratch removers are available on the market
with some requiring rubbing out scratches while others are using an abrasive micro
sanding material that actually removes the lacquer coating. When this type of sanding
mechanism is used the disc becomes more vulnerable to future scratches. Disc Guard 2
will add back a resilient disc data protection to the disc surface.

ProLine(R) Disc Guard 2 is now available in a complete kit that includes a disc-
gripping applicator base, two soft application and buffing cloths along with a 2 fluid
ounce bottle of the formula for conditioning over 200 discs at a suggested retail
price of $16.95. An 8 fluid ounce bottle that provides protection for over 800 discs
is also available for large disc collections and the disc rental market with a
suggested retail price of $39.95. The full line of ProLine Disc Care and Storage
Products can be found at http://www.discguard2.com and is sold by finer retailers and
distributors throughout much of the world.



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