Of interest to editors and journalists covering:
Marketing, Software, Internet, Customer Resource Mgmt. (CRM), PA News
						
 
eCentral, The Next Wave in Direct Marketing Technology, Is a Direct Channel to The Customer

PITTSBURGH, PA - April 28, 2004 /Send2Press Newswire/ -- Pittsburgh-based Robert Lazor Co.
(www.cliq-on.com) announces the release of My eCentral(tm) v2.0.1.65, a revolutionary
marketing and communications brandware that connects companies to customers with their simple
"Point-and-Click" process.

"Partnering with a team of IT Professionals (Eshasoft), we have developed My eCentral, a fully
customizable, simple to implement productivity tool, that delivers company web sites and
content to customer desktops. Just a few of eCentral's productivity features include a
browser, a calendar, a planner, an address book, and audio and video modules," says Robert
Lazor, Managing Partner of Robert Lazor Co.

My eCentral cuts through the clutter of commercial e-mail, and solves such challenges as:

	* The CAN-SPAM Act 
	* Sophisticated e-mail filters which block mail
	* The risks of getting blacklisted

My eCentral uses a proprietary permission-based technology to deliver fresh information to the
customer's desktop. It arrives special delivery, outside the clutter of the regular e-mail
system, in a clear, concise, and consistent format that is immediately recognizable to the
customer.

Jupiter Research reports customer retention e-mail campaigns account for the "greatest share
of non-spam e-mail marketing spending, and will continue to do so over the near-term." My
eCentral delivers information to consumers more effectively because it is a direct channel
right to the customer's desktop.

According to the same Jupiter Research report, during 2003 the average U.S. online consumer
received 3,920 unwanted commercial e-mail messages. This number will grow to 6,395 unwanted e-
mails per online consumer by the end of 2008. eCentral outpaces the competition by delivering
content directly to the customer desktop, which instantly captures customer focus, and greatly
reduces the chances of getting lost in the "spam" glut.

Average e-mail open and click-through rates (CTRs) are clearly continuing to decline, as
reported by various analysts and e-marketing companies. My eCentral's unique method of
spotlighting messages gives companies a competitive edge and a message that is easily
recognizable by customers.

"My eCentral can help companies take their direct online marketing efforts to the next level,"
adds Lazor. "As a branded corporate marketing and communications tool, My eCentral's simple
point-and-click process solves many of the challenges direct marketers face today and
tomorrow."

For more information please visit: http://www.cliq-on.com/eCentralB2C


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